Yes, It’s a Business Book!


Mediocrity Is Unacceptable

Our company’s motto is; Mediocrity is unacceptable. I instill this value in one form or another, into all of my clients programs. Not because I want them to be the best, but for one reason and one reason only, because I know they have it in them to be the best! I know they have what it takes to accomplish the goals they set out for themselves.

We are never too old to start moving away from things that hold us back, and according to Cory Nieves, he is proof positive that we are surely never too young.

Cory Nieves is an impressive CEO. A stylish man to say the least and the poster child for NOT Accepting Mediocrity. When life handed him lemons, he didn’t make lemonade, he made hot cocoa and cookies and began an empire and he did it all by the ripe age of 10 years old.

How? …… Why?……

He did this because he DID NOT accept mediocrity. When faced with the challenge of his mother not having a vehicle to drive him back and forth to school and enduring too many winter mornings waiting for public transportation, he developed a can do attitude, he didn’t accept his shortcomings and was determined to figure out a way.

Some may ask; Was he more fearless than others? Naive to failure? I do not have the answers for I do not know Mr. Nieves personally but I will say this, whatever fueled that fire within, he for sure DID NOT allow being a product of his environment to hold him back. He DID NOT allow noise to fester in his mind and more importantly, he DID NOT allow mediocrity to be a staple in his world.

To date, Corey Nieves has accomplished more than his original goal of getting his mother a car. Take a page from Cory’s book and never forget.………..MEDIOCRITY…… IS…… UNACCEPTABLE!

Success Is Not An Accident

Have you ever heard the term, Success is not accidental? Well you know what? …. IT ISN’T!

There are no shortcuts, more than likely you won’t win the lottery and above all, wishing for things or the right situation will not help you either.

Let me ask you, do you think that people that have good working relationships, or a great marriage, or are in good physical shape, all happened by accident or did they have measurable goals and a road map on how to attain their desires?

I can’t stress the importance of having goals and more importantly, WRITING THEM DOWN!

You need to see your goals in black and white. Go ahead, write them down now.  Yes, stop reading for a moment and write down your top 5 goals, RIGHT NOW!

  1. What are your career goals?
  2. What are your relationship goals?
  3. What are your health and fitness goals?
  4. What are financial goals?
  5. What are your spiritual goals?

Did you write them down? Are you holding them in front of you? Having your goals in your head is not enough. “Remove the Noise.” Stop all the excuses you tell yourself. You are not too old or not educated enough or whatever other road blocks you set up in your brain to help you procrastinate from doing what needs to be done to take you to the next level.

You may have a dream, you may have a wish but they won’t become a reality by wishing them into existence.

I can’t tell you how many times during my coaching sessions I have grown men become emotional when they see their goals written out.  There is an enormous amount of drive that rises to the surface because their inner being truly wants what is written on those pages. Whatever feelings arise within you, work with it, harness that emotion.  Whether it be good or bad, because they will catapult you to the next level. Just keep in mind to remove the noise. Keep the negativity at bay and use the good feelings to keep yourself accountable. Dissect and break your goals down in order for them to be measurable on a quarterly, monthly, weekly and daily basis.

I work with successful people all day long. They don’t come to me because they are lacking financially. In fact, the opposite is true. They want to be super successful. Not only financially but in all aspects of their lives. A financial goal is perfectly OK with me but I hold them accountable to the top 5 goals we just discussed above and then some. I hold them accountable to THEMSELVES.  I want to develop who they are as a leader, a friend, a sibling, a parent, etc. Like a fine tuned instrument, or a perfectly choreographed play. A TRUE leader’s worst critic is themselves. I’m doing the same with you today.

Stop procrastinating, make a change right now. Not tomorrow, not later, RIGHT NOW!

Keep me posted…..I would love to hear from you.